narrative transportation green and brock

14 Mar narrative transportation green and brock

"Transportation into a narrative world" (Green & Brock, 2000, 2002) has been identified as a mechanism of narrative impact. Transportation theory (Green & Brock, 2000, 2002) provides a lens for understanding the concept of media enjoyment. In the Mind's Eye Transportation-Imagery Model of Narrative Persuasion @inproceedings{Green2002InTM, title={In the Mind's Eye Transportation-Imagery Model of Narrative Persuasion}, author={M. Green and T. Brock}, year={2002} } The stories perience narrative transportation when certain contextual a storyteller creates and the characteristics of the story re- and personal preconditions are met, as Green and Brock ceiver constitute the two substantial antecedents of narrative (2002) postulate for the transportation-imagery model. A model is developed wherein mental simulation persuades via narrative transportation, defined as immersion into a story (Gerrig 1994; Green and Brock 2000). Abstract “Transportation into a narrative world” is an experience of cognitive, emotional, and imagery involvement in a narrative. Narrative Transportation Theory. “Transportation into a narrative world” is an experience of cognitive, emotional, and imagery involvement in a narrative. A transported individual is cognitively and emotionally involved in the story and may experience vivid mental images. PLAY. Narrative Transportation Theory. 1. While I was reading the narrative, I could easily picture the events in it taking place. (1993) papers are consistent with how transportation is said to affect persua- The experience of escaping the real world and losing oneself in a fictional one brings pleasure to many. ... Green, M. C., Brock, T. C., & Kaufman, G. F. (2004). (1992) and Sujan et al. Whilst the effect of fictional narratives on audiences’ attitudes has long been recognized, the concept of narrative transportation as a implicit form of influence was first identified by Melanie Green and Timothy Brock at Ohio State University in 2000. transportation (Green & Brock, 2000). affective responses (Green and Brock 2000, 702). Gerrig 1993 "Getting lost in a book phenomenon" Mental processes that occur while reading narratives Advanced further by Green & Brock 200-6 Persuasive powers of narratives Persuasion through imaginary engagement. Green & Brock Narrative Transportation Scale (2000)* Narrative Questionnaire. STUDY. Specifically, we have explored a process we call "transportation into narrative world", a type of mental involvement in narratives that may facilitate the integration of knowledge from the narrative world into real-world judgments. Transportation refers to the feeling of being immersed in a narrative, a state of cognitive, affective, and mental imagery engagement. Circle the number under each question that best represents your opinion about the narrative you just read. DOI: 10.4324/9781410606648-22 Corpus ID: 150066041. Thus, under conditions of narrative transportation, affective re-sponses influence persuasion rather than the systematicanal-ysis of message strength. Transportation theory (Green & Brock, 2000, 2002) provides a lens for understanding the concept of media enjoyment. Narrative transportation theory is used to explain the processes that occur when an individual experiences a story. Narrative transportation is a mental process that combines mental imagery, emotion, and thoughts to make the reader feel as if they are lost in the story (Green & Brock, 2000); as such, narrative transportation is conceptually synonymous with the reading research concept of involvement. We draw on the overarching theory of narrativ… The results found in the Baum-gartner et al.

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